January: Month of the Affair?

Could the Cold Weather Be Leading Some to Want to Illicitly Heat Things Up?

Could a specific month of the year be more prone to infidelity than others? Noel Biderman of AshleyMadison.com says yes: It’s January!

The Daily Telegraph reports:

A WEBSITE which encourages infidelity has seen a huge increase of members thanks to a holiday season spent in close proximity with partners.

New data has revealed the strain the festive period can put on married couples, and far from being a period of relaxation, it appears that ‘quality time with the family’ is in fact driving men and women across Australia to seek extra-marital affairs when they return to work.

Infidelity website AshleyMadison.com site profiled its members, and found that on the first day back at work there was a 389% increase in membership sign-ups with 2,000 new members seeking people with whom to be unfaithful. Making Monday 9th January the busiest day of the year for the previous 12-months.

The data is in line with figures showing January as the number-one month for filing divorces in Australia, as couples seek a fresh start in the New Year after realising how incompatible they are.

Noel Biderman, CEO and founder of AshleyMadison.com, said: “Married couples will spend large amounts of time together over the Christmas break. Unfortunately for many, rather than this acting as a bonding exercise, it simply highlights incompatibilities, especially when it comes to physical intimacy. The New Year can amplify this feeling and men and women across Australia decide to do something different, in this case seek an affair.”

What do you think—is it true that more people cheat in January?

“For some, love and sex are intertwined, but most people have the ability to enjoy love without sex or sex without love – if they let go and allow themselves to do so.” – Reed ext. 5105

“I counsel so many people who are in love with a married person. It is a wickedly difficult place for the one who waits as well as the one who stays at home and wonders.” – Jesse ext. 9027

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